Minor Details, Major Fashion

A circular label with a pink center and a red border featuring white lace patterns. The label reads "Erstwilder, The World of Strawberry Shortcake," with small strawberries and a character with a strawberry-themed hat and dress. The outer red border includes the phrases "Quirky Adornments to Keep Your Days Dandy" and "From Melbourne With Love."
An animated character with orange curly hair, freckled cheeks, and big eyes, wearing an orange dress with an apple logo, green and white striped socks, and holding a red apple with a green leaf.

Strawberry Shortcake

Indulge in a world of sweetness, friendship, and adventure with the official Erstwilder x Strawberry Shortcake collection.

A duck figurine with a red polka dot bow, dressed in a blue jacket, holding a wrench, with text saying 'Lucia Hefernan Collection' on a pink background.
Glass art piece resembling a bird wearing a nurse's cap with a blue apron.

NEW ARRIVALS

Erstwilder x Lucia Heffernan Collection

Now available at Goosebump.live – Official Hong Kong Stockist

Discover a collection that’s equal parts charming, cheeky, and collectible. The Erstwilder x Lucia Heffernan range brings beloved animal characters to life through brooches, earrings, and necklaces — all infused with Lucia’s signature wit and painterly style.

Colorful illustrated cover of a collection titled "Great Barrier Reef" featuring marine life including a surfer girl with long red hair, a shark, a whale, various fish, a seahorse, a manta ray, and coral with lighthouse and ships in the background.
A figure of a girl with orange hair, wearing a yellow and white striped swimsuit, orange flippers on her feet, and a diving mask, lying upside down with her legs in the air.

Inspired by Australia’s Great Barrier Reef, this new collection is a splash of colour for ocean lovers and deep-sea dreamers.

Colorful collection of jewelry and accessories, including animal-themed earrings and necklaces, featuring a swan, fish, cat, dog, parrot, monkey, octopus, and other designs, scattered across a white background with the words 'FAN FAVOURITES' overlayed.
A cartoonish blue fish with purple fins, pink glasses, and a black smile, holding a green book and wearing a yellow light bulb on its head, against a white background.

Fan Favourites

A deep-sea darling finally resurfaces! First released in 2018, Bright Eyed Bibliophile has been lighting up wish lists for years

Collection

Strawberry Shortcake

Black outline of the word 'CHRISTMAS' on a white background

Logo of 'Katherine Sabath' with stylized purple and black text.

A stylized black silhouette of a kangaroo with the word 'Australian' in green and cream font beneath it.

Logo with a cupcake and sprinkles, with the text "Art & craft" below it.

Halloween-themed cartoon with a black cat, orange pumpkin, and ghost, and the text

Line graph depicting some data trends over time with multiple colored lines

Say goodbye to pinholes

Practical accessory features strong magnetic clasps that securely hold your brooches in place without causing damage.

A pink background with black handwritten text reading "Quickly adornments to keep your days dandy" above a white banner with the word "Erstwilder" in large black letters. Below, black text states "Designed in Melbourne."
  • Founded in 2011 in Melbourne, Australia, Erstwilder brings unique, vintage-inspired accessories to life. Our journey began with whimsical character art brooches that quickly captured hearts.

  • Every Erstwilder piece is lovingly hand-assembled, ensuring each collectible brooch, earring, necklace, and more is crafted with exceptional quality and individuality.

  • Erstwilder's mission is to spark joy.

    Their designs encourage self-expression and evoke nostalgia. Through the Erstwilder Cares program, they give back to the community, offering real assistance where it's needed.

5 Reasons You Need a Brooch to Outline Your Outfit

  • 1.Versatile Style Enhancer

    Introducing a fun collection inspired by the Atomic Age and classic Palm Springs. These bright, colorful pieces bring back the 1950s charm. Perfect for anyone who loves vintage style and unique, handmade items.

  • 2.Pop of Color and Texture

    Brooches add a pop of color and texture to your outfit, breaking the monotony of single-tone clothing. This is especially useful for neutral or monochromatic outfits.

    With designs ranging from whimsical to elegant, brooches can be miniature works of art that highlight your outfit's best features.

  • 3.Conversation Starter

    Brooches often feature unique and intricate designs that can spark conversations.

    They are an excellent way to showcase your interests and personality. Many brooches have cultural or historical significance, allowing you to share interesting stories and facts about your accessory.

  • 4. Functional Accessory

    Besides their decorative purpose, brooches can be practical. Use them to secure scarves, shawls, or wraps, ensuring they stay in place throughout the day.

    A brooch can transform a simple daytime look into an elegant evening outfit, making it a versatile addition to your accessory collection.

  • 5. Investment in Quality and Craftsmanship

    Many brooches are handcrafted, emphasizing high-quality materials and intricate craftsmanship. Investing in a well-made brooch means owning a timeless piece that can be cherished for years.

    Some brooches are produced in limited quantities, adding exclusivity to your accessory collection. Owning a limited-edition brooch ensures that your style remains unique.